2017/18
27626 - Commercial Distribution Management
450 - Degree in Marketing and Market Research
Compulsory
5.3. Syllabus
SECTION 1. BASICS
TOPIC 1. Nature of commercial distribution
1.1 Nature of commercial distribution
1.2 Contents of commercial distribution
1.3 Dimensions of commercial distribution
TOPIC 2. Commercial distribution system
2.1 Elements of the system
2.2 Services of commercial distribution
2.3. Exchange places
2.4 Distribution subjects
2.5 Exchange products
2.6 Commercial channels
TOPIC 3. The offer of the distribution. formats and sales systems
3.1 Theoretical analysis of commercial formats: profiles
3.2 Evolution of commercial formats
3.3 Wholsalers and retailers
3.4 Commercial formats without phisical store
SECTION 2. CHANNELS OF COMMERCIAL DISTRIBUTION
TOPIC 4. Nature of the distribution channels
4.1 Definition and typologies of distribution channels
4.2 Channels organization: vertical systems
4.3 Channels organization: horizontal systems
4.4 Planning and desing of distribution channels
TOPIC 5. Management of the distribution channels
5.1 Selection of the commercial intermediaries. Distribution estrategies
5.2 Tolerance and conflict functions. The operation of power
5.3 The colaboration in the channels
5.4 Private labels
SECTION 3. ORGANIZING THE COMMERCIAL DISTRIBUTION
TOPIC 6. Spaces and logistics
6.1 Attraction and agglomeration of the retail offer
6.2 Analysis of the retail location
6.3 The system of physical distribution
6.4 Services and costs of the physical distribution
6.5 Logistic trends
TOPIC 7. Internal trade organization
7.1 Internal trade in Spain: evolution and basic characteristics
7.2 Politics of internal trade
7.3 Types of competence
7.4 Strategic behaviour of the distribution companies
7.5 Scenarios of competence and concentration